Background
I specialize in React, Next.js, and Astro.js, building high-performance, mobile-first web applications designed to meet real-world metrics, not just pass code review. My work prioritizes speed, SEO, and user experience from the start, ensuring every page loads fast, ranks high, and engages users.
With a deep background in technical SEO and performance optimization, I integrate advanced tools like Google Tag Manager, server-side tracking, and performance monitoring to help marketing teams get better data, more clarity, and stronger results.
I move quickly, manage deadlines well, and work closely with designers, developers, and clients. I bridge the gap between strategy, design, and development, delivering clean code, clear messaging, and websites that drive real ROI.
Experience
2024 — Present Developed and implemented custom solutions to drive company objectives, including creating high-performance landing pages in HubSpot and integrating custom API endpoints to display multilingual WordPress blog content seamlessly. Designed and built a custom WordPress template based on design team specifications, including a custom job board powered by the Greenhouse API to dynamically showcase job listings. Spearheaded CI/CD automation by integrating WP Engine with GitHub, establishing streamlined deployment pipelines that automate code linting, minification, and gzip compression for peak performance. Standardized GitHub workflows to ensure smooth collaboration, reducing merge conflicts and deployment risks. Optimized website performance to meet Core Web Vitals for lightning-fast load speeds and a superior user experience. Led advanced tracking integrations via Google Tag Manager (GTM) and Google Cloud Platform (GCP), including server-side tracking to manage multiple clients and efficiently route data to marketing and analytics platforms. Additionally, configured cloud storage with regional replication for APAC and EU clients, ensuring optimized media delivery across global markets.
- WordPress
- JavaScript
- PHP
- SCSS
- Tailwind CSS
- CI/CD
- MySQL
- Local by Flywheel
- NPM
- Gulp
- Git
- GitHub
- WP Engine
- Google Cloud Platform
- Google Tag Manager
- Google Analytics 4
- REST API
- HubSpot
- Figma
2022 — 2024 In my role, I have developed, maintained, and deployed production code for our company website, primarily utilizing HTML, PHP, JavaScript, JQuery, and MySQL. I successfully launched a robust WordPress ecosystem that includes synchronized WP Engine Production, Staging, and Development environments, seamlessly integrated with GitHub Actions and Azure DevOps CI/CD Pipelines. This integration has significantly streamlined our update process and improved overall code management efficiency.
Furthermore, I played a pivotal role in implementing conversion tracking for our marketing department through Google Tag Manager (GTM). I customized Tags, Triggers, and Variables to enable precise eCommerce tracking, pixel conversions, and cross-domain UTM tracking, leading to substantial improvements in our marketing analytics and campaign optimization efforts. Collaborating closely with designers, project managers, and marketing teams, I created sales landing pages, nurtured campaigns, and ensured SEO optimization to enhance online visibility and engagement. Additionally, I set up A/B testing and integrated analytics tools, fostering a data-driven approach that has significantly boosted our website's effectiveness and conversion rates.
- WordPress
- PHP
- JavaScript
- AJAX
- RESTful API
- SCSS
- Git
- GitHub
- Azure DevOps
- NPM
- Gulp
- MySQL
- Postman
- Zsh
- GTM
- GA4
- Google Search Console
- Google Insights
- Lighthouse
- Figma
- AdobeXD
- Local by Flywheel
2020 — 2021 I have led projects through the Agile development cycle, where I set clear project goals, organized sprints, and successfully delivered web applications into production. Additionally, I have been responsible for developing and maintaining WordPress themes, landing pages, and e-commerce stores. I also have experience deploying and managing AWS EC2 servers, overseeing website hosting, and handling DNS records.
I have implemented design systems that have proven invaluable in our development projects, incorporating essential elements like site maps, wireframes, mockups, and reusable design components. We've leveraged GitHub for streamlined collaboration and code management, ensuring our teams work cohesively and effectively. I've also monitored website performance using tools such as Lighthouse, Google Insights, and Google Webmaster, while ensuring cross-browser compatibility and mobile responsiveness through comprehensive quality assurance testing. Lastly, I've established robust security protocols, restricting access to production environments to whitelisted IP addresses, complemented by a rigorous policy for quarterly password updates and strict procedures for secure password sharing.
- WordPress
- JavaScript
- SCSS
- PHP
- MySQL
- NPM
- GitLab
- GTM
- GA
- Google Search Console
- Google Insights
- Lighthouse
- AdobeXD
- Zsh
- Local by Flywheel
2018 — 2019 Developed WordPress and Bootstrap websites, primarily using HTML, PHP, JavaScript, JQuery, and MySQL from Photoshop and Adobe XD mockups. Collaborated with designers, project managers and other developers to transform creative concepts into robust web applications. Provide clean, well-commented, reusable, and testable production code that adheres to industry best practices and coding standards. This commitment to excellence ensures the reliability, maintainability, and scalability of the web applications I develop, ultimately contributing to the success of the projects I'm involved in.
- WordPress
- JavaScript
- PHP
- SCSS
- MySQL
- Local by Flywheel
- NPM
- Git
Skills
- Languages
- HTML
- SCSS
- JavaScript
- JQuery
- PHP
- MySQL
- GraphQL
- Postgres
- Frameworks
- React
- Next
- Laravel
- WordPress
- Bootstrap
- Tailwind CSS
- Dev Tools
- Bash & Zsh
- Git & GitHub
- GitLab
- GitHub
- CI/CD
- Azure
- Gulp
- NPM
- Postman
- ChromeDev Tools
- Local by Flywheel
- WP Engine
- Vercel
- Cloudflare
- Upstash
- AWS
- SEO Tools
- Google Tag Manager
- Google Analytics 4
- Google Search Console
- Lighthouse
- Design
- InDesign
- AdobeXD
- Figma
- Photoshop
Projects
Modern Interier Design Lander Website
A homepage lander for a modern interior design company, built with Next.js, emphasis on a sleek and efficient user interface design, skillfully condensing content into interactive sliders to provide an immersive and engaging experience.
Mcubedauto Website
Developed a high-performance, SEO-optimized website for a mobile mechanic business using Next.js and Tailwind CSS. The site is designed to effectively showcase the mechanic's services, ensuring a seamless user experience with fast load times and mobile responsiveness. In addition to the customer-facing website, the platform includes a custom dashboard powered by Supabase DB for secure and scalable data management and Upstash for optimized request caching and rate limiting, ensuring efficient performance and reduced database load. The dashboard allows the mechanic to create and manage customer invoices, track their status as paid, pending, or overdue, and gain real-time revenue insights by monitoring total earnings from completed and outstanding invoices. It also features a monthly revenue analytics section, providing clear financial trends over time. This integrated solution enhances operational efficiency, ensures data reliability, and optimizes performance for a seamless business management experience.